A word from the EVAMy name is Sydney Hamilton and as an Educational Venture Analyst (EVA) for the University of British Columbia’s Master of Education Technology program, My role within ETEC522 is to research, analyze and recommend learning technologies and ventures for the purpose of future investment. It’s important to note that the recommendations made in this report are not to be confused with making a business case for purchasing a license(s) for Articulate 360, but rather to analyze and recommend investment based on market scope, the future of the e-Learning industry and company performance and offering. At the same time, if you are an executive looking for innovative ways to transform learning within your organization, you may also find the information in this report helpful in making an investment decision for using Articulate products to meet your strategic objectives.
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Recommendation
With the content production segment of the e-learning industry expecting to see the most significant growth, within an already rapidly growing market, I would recommend investing in Articulate 360. Articulate products are cutting edge and serve a growing need to implement rapid e-learning in organizational learning. My recommendation for investment takes three perspectives into account.
Business NeedArticulate 360 meets a rising organizational need for creating engaging e-learning content quickly and efficiently. There is a growing demand for tools for developing rapid e-learning software that is not only beautifully designed and engaging for the learner, but also cost-effective and scalable. Articulate apps enable organizations to produce, maintain and renew content with ease and will be sure to see continued growth.
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Organizational PurposeAs one of the first authoring tools in the business, Articulate Storyline offers some of the most advanced and innovative e-learning authoring functionality and features. It is purpose-built for creating engaging e-learning content. At the same time, it's easy to use interface that resembles MS Office helps to ensure the smooth integration that organizations are looking for as they purchase new SaaS products.
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Market ConsiderationOur cube analysis indicates that Articulate is well placed in the current market for e-Learning authoring software, and primed for continued growth within the market. The research conducted by Global Markets Insights, Inc. indicates that this segment will continue to grow over the next five years based on greater demand for responsive e-Learning authoring software. Articulate is at the leading edge of innovation in this segment.
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In short, an investment in the articulate venture is an investment in the future potential of adult learning and development.
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